Alain Bultez Reihenfolge der Bücher

This groundbreaking work presents a thorough and insightful analysis of competitive marketing behavior in oligopoly. Drawing on the latest research from the fields of economics and marketing, the authors develop a powerful framework for understanding how firms can achieve optimal marketing strategies and tactics in highly competitive markets.

This book offers a detailed look at the factors that go into determining the optimal location for a retail outlet. Drawing on both theoretical models and real-world examples, the authors provide insights into how businesses can optimize their distribution networks to improve overall performance. This book is essential reading for anyone involved in retail operations and supply chain management.