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10 Ways To Screw Up An Ad Campaign

And How to Create Ones That Work

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'10 Ways to Screw Up an Ad Campaign' is a practical, no-nonsense guide to avoiding the most common pitfalls. Coverage includes: how to find the best agency or advertiser for your business, how to craft successful promotions, stretching your ad budget, and avoiding costly mistakes.

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10 Ways To Screw Up An Ad Campaign, Barry H. Cohen

Sprache
Erscheinungsdatum
2006
Einband
(Paperback)
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Titel
10 Ways To Screw Up An Ad Campaign
Untertitel
And How to Create Ones That Work
Sprache
Englisch
Autor*innen
Barry H. Cohen
Erscheinungsdatum
2006
Einband
Paperback
Seitenzahl
272
ISBN10
1598690825
ISBN13
9781598690828
Reihe
Beschreibung
'10 Ways to Screw Up an Ad Campaign' is a practical, no-nonsense guide to avoiding the most common pitfalls. Coverage includes: how to find the best agency or advertiser for your business, how to craft successful promotions, stretching your ad budget, and avoiding costly mistakes.