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Practical Marketing Planning
Autor*innen
Parameter
- 292 Seiten
- 11 Lesestunden
Mehr zum Buch
This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.
Buchkauf
Practical Marketing Planning, John Cooper, Peter Lane
- Sprache
- Erscheinungsdatum
- 1997
- Einband
- (Paperback)
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- Titel
- Practical Marketing Planning
- Sprache
- Englisch
- Autor*innen
- John Cooper, Peter Lane
- Verlag
- Palgrave Macmillan
- Erscheinungsdatum
- 1997
- Einband
- Paperback
- Seitenzahl
- 292
- ISBN10
- 0333679083
- ISBN13
- 9780333679081
- Reihe
- Kategorien
- Schlagwörter
- Handel, Marketing & PR, Planung
- Beschreibung
- This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.