Wir senden dir das abgebildete Buch
The Jobs to Be Done Playbook
Align Your Markets, Organization, and Strategy Around Customer Needs
Autor*innen
Parameter
- 320 Seiten
- 12 Lesestunden
Mehr zum Buch
<p>These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. <b><em>The Jobs To Be Done Playbook</em></b> (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.</p>
Buchkauf
The Jobs to Be Done Playbook, James Kalbach, Michael Schrage
- Sprache
- Erscheinungsdatum
- 2020
- Einband
- (Paperback),
- Buchzustand
- Gebraucht - Sehr gut
- Preis
- € 17,39
Keiner hat bisher bewertet.
- Titel
- The Jobs to Be Done Playbook
- Untertitel
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Sprache
- Englisch
- Autor*innen
- James Kalbach, Michael Schrage
- Verlag
- Two Waves Books
- Erscheinungsdatum
- 2020
- Einband
- Paperback
- Seitenzahl
- 320
- ISBN10
- 1933820683
- ISBN13
- 9781933820682
- Reihe
- Kategorien
- Schlagwörter
- Handel, Kunst, Wissenschaft, Technologie, Bildung, Führung, Forschung, Motivation, Strategie, Innovation, Soziale Aspekte, Framework
- Beschreibung
- <p>These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. <b><em>The Jobs To Be Done Playbook</em></b> (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.</p>