Critical appraisal of decision making under conscious and unconscious unawareness

Decision making is a natural human activity in business and daily lives as people need to make a lot of choices every day. Individuals appear to be fully rational. However, researchers have shown that people are quite limited in their scopes of view not always acting completely rationally. The complex and precise elucidation of many facts and events is an enormous and time-consuming task for human minds. The assessment of the likelihoods of putative consequences as well as the estimation of own abilities require time and effort. One of the main problems of decision making is the issue that unknown facts cannot be taken into account when making choices. This may lead to unforeseen outcomes of decisions. This book investigates decision making in a multilateral manner exploring and possibly combining insights from economics, psychology and computer sciences. It analyzes the concept of decision making under unawareness and behavior under uncertainty and examines a putative relationship between decision making and self-assessment problems.