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As the single market develops, this book - full of insight and rigour, yet lively in style - is probably the most important European contribution to strategic thinking for many years.
Buchkauf
Foundations of corporate success : how business strategies add value, John Kay
- Sprache
- Erscheinungsdatum
- 2011
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- Titel
- Foundations of corporate success : how business strategies add value
- Sprache
- Englisch
- Autor*innen
- John Kay
- Verlag
- Oxford University Press
- Verlag
- 2011
- ISBN10
- 019828988x
- ISBN13
- 9780198289883
- Kategorie
- Marketing & PR
- Beschreibung
- As the single market develops, this book - full of insight and rigour, yet lively in style - is probably the most important European contribution to strategic thinking for many years.