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The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields – advisors, practitioners, clients and representatives from design organisations – to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.
Buchkauf
How to Run a Successful Design Business, Shan Preddy
- Sprache
- Erscheinungsdatum
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- How to Run a Successful Design Business
- Sprache
- Englisch
- Autor*innen
- Shan Preddy
- Verlag
- Gower
- Erscheinungsdatum
- 2011
- Einband
- Paperback
- ISBN10
- 0566091895
- ISBN13
- 9780566091896
- Reihe
- Schlagwörter
- Sachbücher, Lebenshilfe, Marketing & PR
- Bewertung
- 5 von 5 Sternen
- Beschreibung
- The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields – advisors, practitioners, clients and representatives from design organisations – to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.