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The authors provide an overview of the many functions of the publishing industry, including editorial, production, sales and marketing, ensuring that the reader has a firm understanding of each department's responsibilities and how they work cross-functionally.
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The professionals' guide to publishing, Gill Davies, Richard Balkwill
- Sprache
- Erscheinungsdatum
- 2011
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- Titel
- The professionals' guide to publishing
- Sprache
- Englisch
- Autor*innen
- Gill Davies, Richard Balkwill
- Verlag
- Kogan Page
- Verlag
- 2011
- ISBN10
- 0749455411
- ISBN13
- 9780749455415
- Kategorie
- Literaturwissenschaft, Journalismus
- Beschreibung
- The authors provide an overview of the many functions of the publishing industry, including editorial, production, sales and marketing, ensuring that the reader has a firm understanding of each department's responsibilities and how they work cross-functionally.