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Key Account Management is central to any company's sales and marketing strategy. On average, 20% of customers create almost 80% of overall revenue. This book is a guide to winning and maintaining profitable and trusted relationships with key customers.
Buchkauf
Key account management in a week, Grant Stewart
- Sprache
- Erscheinungsdatum
- 2003
- Einband
- (Paperback)
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- Titel
- Key account management in a week
- Sprache
- Englisch
- Autor*innen
- Grant Stewart
- Verlag
- Hodder & Stoughton
- Erscheinungsdatum
- 2003
- Einband
- Paperback
- Seitenzahl
- 96
- ISBN10
- 0340857943
- ISBN13
- 9780340857946
- Reihe
- Kategorien
- Schlagwörter
- Handel
- Beschreibung
- Key Account Management is central to any company's sales and marketing strategy. On average, 20% of customers create almost 80% of overall revenue. This book is a guide to winning and maintaining profitable and trusted relationships with key customers.