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This book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format. Both the manager and student will be able to build understanding and a key account by the end of it. By analyzing how key accounts really work in detail the authors create the tools that the reader will need in the marketplace.
Buchkauf
Key account management : the definitive guide., Malcolm McDonald, Diana Woodburn, Malcolm. Key customers McDonald
- Sprache
- Erscheinungsdatum
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Key account management : the definitive guide.
- Sprache
- Englisch
- Verlag
- Butterworth-Heinemann
- Erscheinungsdatum
- 2007
- Einband
- Paperback
- Seitenzahl
- 389
- ISBN10
- 0750662468
- ISBN13
- 9780750662468
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 3,8 von 5 Sternen
- Beschreibung
- This book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format. Both the manager and student will be able to build understanding and a key account by the end of it. By analyzing how key accounts really work in detail the authors create the tools that the reader will need in the marketplace.