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- 246 Seiten
- 9 Lesestunden
Mehr zum Buch
Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
Buchkauf
Storytelling, Klaus Fog, Christian Budtz, Baris Yakaboylu
- Sprache
- Erscheinungsdatum
- 2004
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Storytelling
- Untertitel
- Branding in Practice
- Sprache
- Englisch
- Autor*innen
- Klaus Fog, Christian Budtz, Baris Yakaboylu
- Verlag
- Springer
- Erscheinungsdatum
- 2004
- Einband
- Hardcover
- Seitenzahl
- 246
- ISBN10
- 3540235019
- ISBN13
- 9783540235019
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Kommunikation
- Bewertung
- 3,9 von 5 Sternen
- Beschreibung
- Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.