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Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
Buchkauf
Managing New Product And Process Development : Text and Cases, Kim B. Clark, Steven C. Wheelwright
- Sprache
- Erscheinungsdatum
- 1993
- product-detail.submit-box.info.binding
- (Hardcover)
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