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The author of Keeping Customers in Good Times and Bad spotlights 10 dynamic steps to service success. Revealing exactly why firms must recognize the need for a balance between consumer expectations and product/service fulfillment, Nykiel presents case studies of American Express, Delta Airlines, and other successful service companies. "Will be a classic".--Malcolm S. Forbes, Jr.
Buchkauf
You Can't Lose If the Customer Wins, Ronald A. Nykiel
- Sprache
- Erscheinungsdatum
- 1993
- product-detail.submit-box.info.binding
- (Hardcover)
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