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- 128 Seiten
- 5 Lesestunden
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Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.
Buchkauf
Viral marketing : the science of sharing, Byron Sharp, Karen NelsonField
- Sprache
- Erscheinungsdatum
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Viral marketing : the science of sharing
- Sprache
- Englisch
- Autor*innen
- Byron Sharp, Karen NelsonField
- Verlag
- Oxford University Press
- Erscheinungsdatum
- 2013
- Einband
- Paperback
- Seitenzahl
- 128
- ISBN10
- 0195527984
- ISBN13
- 9780195527988
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Bewertung
- 3,7 von 5 Sternen
- Beschreibung
- Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.