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Introduction: things aren't what they used to be -- From products to needs to experiences -- Inversion -- An inversion vocabulary -- The internet of things : how things became connected -- The intelligence of things : how things became smart -- The immersion of things : how things are becoming experiences -- Inversion in practice : reinventing your market and your business -- Conversations with inversion players -- A culture of inversion
Buchkauf
The Inversion Factor, Kenneth Traub, Sanjay E. Sarma, Linda Bernardi
- Sprache
- Erscheinungsdatum
- 2017
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- The Inversion Factor
- Sprache
- Englisch
- Autor*innen
- Kenneth Traub, Sanjay E. Sarma, Linda Bernardi
- Verlag
- MIT Press
- Erscheinungsdatum
- 2017
- Einband
- Hardcover
- Seitenzahl
- 240
- ISBN10
- 0262037270
- ISBN13
- 9780262037273
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 3,5 von 5 Sternen
- Beschreibung
- Introduction: things aren't what they used to be -- From products to needs to experiences -- Inversion -- An inversion vocabulary -- The internet of things : how things became connected -- The intelligence of things : how things became smart -- The immersion of things : how things are becoming experiences -- Inversion in practice : reinventing your market and your business -- Conversations with inversion players -- A culture of inversion