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This book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success.
Buchkauf
Six Rules for Brand Revitalization, Larry Light, Joan Kiddon
- Sprache
- Erscheinungsdatum
- 2009
- product-detail.submit-box.info.binding
- (Hardcover)
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