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An examination of the principles and practices of communication as applied in political campaigns. It analyzes and discusses topics such as communicative styles and strategies, categories of advertising, advertising campaigns, mass media consumption and research, and public speaking
Buchkauf
Political Campaign Communication, Judith S. Trent, Robert V. Friedenberg
- Sprache
- Erscheinungsdatum
- 2000
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- (Paperback)
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- Titel
- Political Campaign Communication
- Sprache
- Englisch
- Autor*innen
- Judith S. Trent, Robert V. Friedenberg
- Verlag
- Praeger
- Erscheinungsdatum
- 2000
- Einband
- Paperback
- Seitenzahl
- 385
- ISBN10
- 0275964051
- ISBN13
- 9780275964054
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Politikwissenschaft, Politik
- Bewertung
- 3,5 von 5 Sternen
- Beschreibung
- An examination of the principles and practices of communication as applied in political campaigns. It analyzes and discusses topics such as communicative styles and strategies, categories of advertising, advertising campaigns, mass media consumption and research, and public speaking