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- 220 Seiten
- 8 Lesestunden
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"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike"-- Provided by publisher
Buchkauf
The End of Advertising, Andrew Essex
- Sprache
- Erscheinungsdatum
- 2017
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- The End of Advertising
- Sprache
- Englisch
- Autor*innen
- Andrew Essex
- Verlag
- Random House
- Erscheinungsdatum
- 2017
- Einband
- Hardcover
- Seitenzahl
- 220
- ISBN10
- 0399588515
- ISBN13
- 9780399588518
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Bewertung
- 3,45 von 5 Sternen
- Beschreibung
- "One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike"-- Provided by publisher