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The Mountain and the Wave

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  • 320 Seiten
  • 12 Lesestunden

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Back in the late 1960s, a young Australian surfer started fooling around with a design for the perfect, functional surf trunk. The trunks (or boardshorts, as they were called in Australia) he made were not perfect, but they were the best yet, and they quickly captured the attention of many of the world’s best surfers. In 1976, two young American surfers brought the brand to the US, at first selling imported pairs from the back of a truck as they traveled from beach to beach and from surf shop to surf shop. Within a decade the company was growing so fast its shares were offered to the public. Within another decade, it was the biggest and most successful boardsports company in the world.

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The Mountain and the Wave, Phil Jarratt

Sprache
Erscheinungsdatum
2006
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(Hardcover)
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Titel
The Mountain and the Wave
Sprache
Englisch
Autor*innen
Phil Jarratt
Erscheinungsdatum
2006
Einband
Hardcover
Seitenzahl
320
ISBN10
0978667409
ISBN13
9780978667405
Reihe
Bewertung
3,25 von 5 Sternen
Beschreibung
Back in the late 1960s, a young Australian surfer started fooling around with a design for the perfect, functional surf trunk. The trunks (or boardshorts, as they were called in Australia) he made were not perfect, but they were the best yet, and they quickly captured the attention of many of the world’s best surfers. In 1976, two young American surfers brought the brand to the US, at first selling imported pairs from the back of a truck as they traveled from beach to beach and from surf shop to surf shop. Within a decade the company was growing so fast its shares were offered to the public. Within another decade, it was the biggest and most successful boardsports company in the world.