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The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
Buchkauf
Hitting the Sweet Spot, Lisa Fortini-Campbell
- Sprache
- Erscheinungsdatum
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Hitting the Sweet Spot
- Sprache
- Englisch
- Autor*innen
- Lisa Fortini-Campbell
- Verlag
- Copy Workshop
- Erscheinungsdatum
- 2001
- Einband
- Paperback
- ISBN10
- 1887229094
- ISBN13
- 9781887229098
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,65 von 5 Sternen
- Beschreibung
- The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.