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Offering an invaluable insight into the world of direct and relationship marketing, this new edition provides a mix of academic theory and practical application. It is particularly suitable for undergraduate and postgraduate courses in direct marketing and related courses.
Buchkauf
Exploring Direct and Relationship Marketing, Lisa O'Malley, Maurice A. Patterson, Martin J. Evans
- Sprache
- Erscheinungsdatum
- 2004
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- (Paperback)
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