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This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.
Buchkauf
Running a Public Relations Department, Mike Beard
- Sprache
- Erscheinungsdatum
- 1997
- Einband
- (Paperback)
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- Titel
- Running a Public Relations Department
- Sprache
- Englisch
- Autor*innen
- Mike Beard
- Verlag
- Kogan Page
- Erscheinungsdatum
- 1997
- Einband
- Paperback
- Seitenzahl
- 160
- ISBN10
- 0749418591
- ISBN13
- 9780749418595
- Reihe
- Schlagwörter
- Handel, Marketing & PR
- Bewertung
- 2,35 von 5 Sternen
- Beschreibung
- This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.