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Examines and analyzes in detail common public relations issues faced by companies and shows that developing a defined and coherent public relations strategy is vital to long-term business success. Public relations - Corporations.
Buchkauf
Strategic Communications Management, Laura Mazur, Jon White
- Sprache
- Erscheinungsdatum
- 1995
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Strategic Communications Management
- Sprache
- Englisch
- Autor*innen
- Laura Mazur, Jon White
- Verlag
- Addison-Wesley Longman
- Erscheinungsdatum
- 1995
- Einband
- Hardcover
- Seitenzahl
- 277
- ISBN10
- 0201593769
- ISBN13
- 9780201593761
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 4,5 von 5 Sternen
- Beschreibung
- Examines and analyzes in detail common public relations issues faced by companies and shows that developing a defined and coherent public relations strategy is vital to long-term business success. Public relations - Corporations.