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Competitive intelligence reveals where the market is going, who is leading it, and why. This text provides a series of case studies which show companies how to establish competitive intelligence units, and how to protect themselves from similar effects by others.
Buchkauf
Competitive Intelligence, Larry Kahaner
- Sprache
- Erscheinungsdatum
- 1996
- product-detail.submit-box.info.binding
- (Hardcover)
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