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- 371 Seiten
- 13 Lesestunden
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This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
Buchkauf
Advertising Campaign Strategy, Donald Parente
- Sprache
- Erscheinungsdatum
- 2000
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Advertising Campaign Strategy
- Sprache
- Englisch
- Autor*innen
- Donald Parente
- Erscheinungsdatum
- 2000
- Einband
- Hardcover
- Seitenzahl
- 371
- ISBN10
- 003021114X
- ISBN13
- 9780030211140
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Bewertung
- 3,65 von 5 Sternen
- Beschreibung
- This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.