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Parameter
- 167 Seiten
- 6 Lesestunden
Mehr zum Buch
The Unfair Advantage is a "workshop-in-a-workbook." It contains practical ideas and exercises for applying NLP (neurolinguistic programming) to sales and marketing. It includes "how-to" ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. Included are examples of scripts and techniques that have produced proven sales increases in direct sales and in telemarketing. It is a theory-free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over 500 companies in North America and England.
Buchkauf
The Unfair Advantage. Sell with NLP!, Duane Lakin
- Sprache
- Erscheinungsdatum
- 2000
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The Unfair Advantage. Sell with NLP!
- Sprache
- Englisch
- Autor*innen
- Duane Lakin
- Erscheinungsdatum
- 2000
- Einband
- Paperback
- Seitenzahl
- 167
- ISBN10
- 0967916208
- ISBN13
- 9780967916200
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Lebenshilfe, Marketing & Vertrieb, Marketing & PR
- Bewertung
- 3,65 von 5 Sternen
- Beschreibung
- The Unfair Advantage is a "workshop-in-a-workbook." It contains practical ideas and exercises for applying NLP (neurolinguistic programming) to sales and marketing. It includes "how-to" ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. Included are examples of scripts and techniques that have produced proven sales increases in direct sales and in telemarketing. It is a theory-free collection of techniques based on a workshop that has been presented to CEOs and sales professionals in over 500 companies in North America and England.