Marketing Strategy in the Pharmaceutical Industry

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The rate of discovery of new drugs has been declining in recent years, and the pharmaceutical industry has turned its attention more to the competitive marketing of their existing products. Corstjens (marketing, INSEAD, France) presents a panoramic view of the industry's strategies for readers with no background in marketing such as research scientists, and product registration and medical information specialists as well as for product managers and sales directors in the trade. Buyers subject to the these strategies might also find the information interesting. Acidic paper. Annotation copyright Book News, Inc. Portland, Or.