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Aims to develop the quantitative foundations for marketing decisions. By using both of the theoretical models which help analyze marketing issues the text presents decision-support models and focuses on substantive marketing decisions, not methodology. An instructor's manual is available.
Buchkauf
Marketing models, Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy
- Sprache
- Erscheinungsdatum
- 1992
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Marketing models
- Sprache
- Englisch
- Verlag
- Prentice-Hall, c1992
- Erscheinungsdatum
- 1992
- Einband
- Paperback
- ISBN10
- 0135619297
- ISBN13
- 9780135619292
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Sonstige Lehrbücher, Marketing & Vertrieb
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- Aims to develop the quantitative foundations for marketing decisions. By using both of the theoretical models which help analyze marketing issues the text presents decision-support models and focuses on substantive marketing decisions, not methodology. An instructor's manual is available.