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- 968 Seiten
- 34 Lesestunden
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For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .
Buchkauf
Electronic Commerce 2010, David King, Efraim Turbain, Ting-Peng Liang, Deborrah Turban, Jae Kyu Lee
- Sprache
- Erscheinungsdatum
- 2009
- Einband
- (Paperback)
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- Titel
- Electronic Commerce 2010
- Untertitel
- A Managerial Perspective
- Sprache
- Englisch
- Autor*innen
- David King, Efraim Turbain, Ting-Peng Liang, Deborrah Turban, Jae Kyu Lee
- Verlag
- Pearson
- Erscheinungsdatum
- 2009
- Einband
- Paperback
- Seitenzahl
- 968
- ISBN10
- 0137034652
- ISBN13
- 9780137034659
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Technologie & Industrie, Technologie, Marketing & Vertrieb
- Bewertung
- 4,85 von 5 Sternen
- Beschreibung
- For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .