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The Business of Ecommerce

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The Business of Ecommerce explains how to conduct business over the Web. Accessible and useful to both technical and nontechnical readers, the book describes the relevant business issues to technologists and technical issues to business managers. Paul May combines his experience as a consultant to both blue chip companies and Internet startups to provide a generic model for understanding ecommerce opportunities. He makes accessible all of the relevant technologies. This book empowers technical and business decision-makers to maximize the opportunities of ecommerce.

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The Business of Ecommerce, Paul May

Sprache
Erscheinungsdatum
2000
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Titel
The Business of Ecommerce
Sprache
Englisch
Autor*innen
Paul May
Erscheinungsdatum
2000
Einband
Paperback
ISBN10
0521776988
ISBN13
9780521776981
Reihe
Bewertung
3,4 von 5 Sternen
Beschreibung
The Business of Ecommerce explains how to conduct business over the Web. Accessible and useful to both technical and nontechnical readers, the book describes the relevant business issues to technologists and technical issues to business managers. Paul May combines his experience as a consultant to both blue chip companies and Internet startups to provide a generic model for understanding ecommerce opportunities. He makes accessible all of the relevant technologies. This book empowers technical and business decision-makers to maximize the opportunities of ecommerce.