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Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application.
Buchkauf
Scenario Thinking, George Wright, George Cairns
- Sprache
- Erscheinungsdatum
- 2011
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- (Hardcover)
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- Titel
- Scenario Thinking
- Sprache
- Englisch
- Autor*innen
- George Wright, George Cairns
- Verlag
- Palgrave Macmillan
- Erscheinungsdatum
- 2011
- Einband
- Hardcover
- Seitenzahl
- 176
- ISBN10
- 0230271561
- ISBN13
- 9780230271562
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,85 von 5 Sternen
- Beschreibung
- Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application.