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From the 1920s to the 1950s, a small but useful advertising gimmick spread like wildfire into the purses, pockets, and kitchen drawers of millions of Americans. The give-away matchbook was one of the most pervasive means ever found of putting promotional images into the hands of the public. Small and disposable, matchbooks were not only a highly successful marketing tool for a wide variety of products, they were also the repositories for a wealth of anonymous design creativity. Fantasies of ocean travel, bathing beauties, regal leisure, and tropical locales adorned the covers, as did hand-lettered typography, stylized illustration, and eye-catching color. This red-hot celebration brings the ubiquitous matchbook's art to life in all its pulp panache and visual zing.
Buchkauf
Striking Images, Monte Beauchamp
- Sprache
- Erscheinungsdatum
- 2006
- Einband
- (Paperback)
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- Titel
- Striking Images
- Sprache
- Englisch
- Autor*innen
- Monte Beauchamp
- Verlag
- Chronicle Books
- Erscheinungsdatum
- 2006
- Einband
- Paperback
- ISBN10
- 0811851435
- ISBN13
- 9780811851435
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Design
- Bewertung
- 4,55 von 5 Sternen
- Beschreibung
- From the 1920s to the 1950s, a small but useful advertising gimmick spread like wildfire into the purses, pockets, and kitchen drawers of millions of Americans. The give-away matchbook was one of the most pervasive means ever found of putting promotional images into the hands of the public. Small and disposable, matchbooks were not only a highly successful marketing tool for a wide variety of products, they were also the repositories for a wealth of anonymous design creativity. Fantasies of ocean travel, bathing beauties, regal leisure, and tropical locales adorned the covers, as did hand-lettered typography, stylized illustration, and eye-catching color. This red-hot celebration brings the ubiquitous matchbook's art to life in all its pulp panache and visual zing.