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This casebook has a decision-making focus and addresses the challenges facing marketing managers. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
Buchkauf
Strategic Marketing Management Cases, David W. Cravens, Victoria Lynn Crittenden, Charles W. Lamb
- Sprache
- Erscheinungsdatum
- 1998
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- (Paperback)
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- Titel
- Strategic Marketing Management Cases
- Sprache
- Englisch
- Autor*innen
- David W. Cravens, Victoria Lynn Crittenden, Charles W. Lamb
- Verlag
- Irwin
- Erscheinungsdatum
- 1998
- Einband
- Paperback
- ISBN10
- 0256261253
- ISBN13
- 9780256261257
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Beschreibung
- This casebook has a decision-making focus and addresses the challenges facing marketing managers. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.