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In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
Buchkauf
Kellogg On Advertising & Media, Bobby J. Calder
- Sprache
- Erscheinungsdatum
- 2008
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Kellogg On Advertising & Media
- Sprache
- Englisch
- Autor*innen
- Bobby J. Calder
- Verlag
- Kellog
- Erscheinungsdatum
- 2008
- Einband
- Hardcover
- ISBN10
- 0470119861
- ISBN13
- 9780470119860
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,35 von 5 Sternen
- Beschreibung
- In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.