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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
Buchkauf
Scenario planning : the link between future and strategy, Mats Lindgren, Hans Bandhold
- Sprache
- Erscheinungsdatum
- 2003
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Scenario planning : the link between future and strategy
- Sprache
- Englisch
- Autor*innen
- Mats Lindgren, Hans Bandhold
- Verlag
- Palgrave Macmillan
- Erscheinungsdatum
- 2003
- Einband
- Hardcover
- Seitenzahl
- 240
- ISBN10
- 0333993179
- ISBN13
- 9780333993170
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 4,35 von 5 Sternen
- Beschreibung
- Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.