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Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
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Why People (Don't) Buy, Amitav Chakravarti, Manoj Thomas, Richard Storry
- Sprache
- Erscheinungsdatum
- 2015
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- Titel
- Why People (Don't) Buy
- Sprache
- Englisch
- Autor*innen
- Amitav Chakravarti, Manoj Thomas, Richard Storry
- Verlag
- Palgrave Macmillan
- Verlag
- 2015
- Einband
- Hardcover
- ISBN10
- 1137466677
- ISBN13
- 9781137466679
- Kategorie
- Wirtschaft
- Beschreibung
- Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.