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Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
Buchkauf
Why People (Don't) Buy, Amitav Chakravarti, Manoj Thomas, Richard Storry
- Sprache
- Erscheinungsdatum
- 2015
- product-detail.submit-box.info.binding
- (Hardcover)
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