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Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.
Buchkauf
The Social Entrepreneur's Playbook, Expanded Edition, Ian C. MacMillan, James D. Thompson
- Sprache
- Erscheinungsdatum
- 2013
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- (Paperback)
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- Titel
- The Social Entrepreneur's Playbook, Expanded Edition
- Sprache
- Englisch
- Autor*innen
- Ian C. MacMillan, James D. Thompson
- Verlag
- Wharton Digital Press
- Erscheinungsdatum
- 2013
- Einband
- Paperback
- Seitenzahl
- 234
- ISBN10
- 1613630328
- ISBN13
- 9781613630327
- Reihe
- Schlagwörter
- Sachbücher, Handel, Lebenshilfe, Unternehmertum
- Bewertung
- 3,5 von 5 Sternen
- Beschreibung
- Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.