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Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G; and Logitech.
Buchkauf
Reverse Innovation, Vijay Govindarajan, Chris Trimble
- Sprache
- Erscheinungsdatum
- 2012
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Reverse Innovation
- Sprache
- Englisch
- Autor*innen
- Vijay Govindarajan, Chris Trimble
- Erscheinungsdatum
- 2012
- Einband
- Hardcover
- ISBN10
- 1422157644
- ISBN13
- 9781422157640
- Kategorie
- Wirtschaft
- Beschreibung
- Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G; and Logitech.