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Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.
Buchkauf
Basics Advertising 03: Ideation, Nik Mahon
- Sprache
- Erscheinungsdatum
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Basics Advertising 03: Ideation
- Sprache
- Englisch
- Autor*innen
- Nik Mahon
- Erscheinungsdatum
- 2011
- Einband
- Paperback
- ISBN10
- 2940411506
- ISBN13
- 9782940411504
- Kategorie
- Wirtschaft
- Beschreibung
- Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.