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Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.
Buchkauf
National Image and Competitive Advantages, Eugene D. Jaffe, Israel D. Nebenzahl
- Sprache
- Erscheinungsdatum
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- National Image and Competitive Advantages
- Sprache
- Englisch
- Autor*innen
- Eugene D. Jaffe, Israel D. Nebenzahl
- Erscheinungsdatum
- 2006
- Einband
- Paperback
- ISBN10
- 8763001721
- ISBN13
- 9788763001724
- Kategorie
- Wirtschaft
- Beschreibung
- Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.