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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
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Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.
Buchkauf
Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI, Brian Carroll
- Sprache
- Erscheinungsdatum
- 2006
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
- Sprache
- Englisch
- Autor*innen
- Brian Carroll
- Erscheinungsdatum
- 2006
- Einband
- Hardcover
- Seitenzahl
- 224
- ISBN10
- 0071458972
- ISBN13
- 9780071458979
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,45 von 5 Sternen
- Beschreibung
- Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.


