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This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.
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Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry, Olga Mitterfellner
- Sprache
- Erscheinungsdatum
- 2020
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- (Paperback)
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- Titel
- Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
- Sprache
- Englisch
- Autor*innen
- Olga Mitterfellner
- Verlag
- Routledge
- Erscheinungsdatum
- 2020
- Einband
- Paperback
- ISBN10
- 1138323098
- ISBN13
- 9781138323094
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Handel, Wirtschaft & Management, Marketing & Vertrieb, Modethema, Mode, Marketing & PR
- Beschreibung
- This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.