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Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.
Buchkauf
Mass communication research methods, Autorenkollektiv
- Sprache
- Erscheinungsdatum
- 1998
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- (Paperback)
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- Titel
- Mass communication research methods
- Sprache
- Englisch
- Autor*innen
- Autorenkollektiv
- Verlag
- Macmillan
- Erscheinungsdatum
- 1998
- Einband
- Paperback
- ISBN10
- 033361710x
- ISBN13
- 9780333617106
- Reihe
- Schlagwörter
- Sachbücher
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.