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More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.
Buchkauf
Brand royalty : how the world's top 100 brands thrive & survive, Matt Haig
- Sprache
- Erscheinungsdatum
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Brand royalty : how the world's top 100 brands thrive & survive
- Sprache
- Englisch
- Autor*innen
- Matt Haig
- Verlag
- Kogan Page
- Erscheinungsdatum
- 2006
- Einband
- Paperback
- Seitenzahl
- 329
- ISBN10
- 0749448261
- ISBN13
- 9780749448264
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,55 von 5 Sternen
- Beschreibung
- More than simply a comprehensive collection of brand success stories, this text will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.