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"An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships"-- Provided by publisher
Buchkauf
Building Brand Communities, Carrie Jones
- Sprache
- Erscheinungsdatum
- 2020
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Building Brand Communities
- Sprache
- Englisch
- Autor*innen
- Carrie Jones
- Erscheinungsdatum
- 2020
- Einband
- Hardcover
- Seitenzahl
- 240
- ISBN10
- 1523086610
- ISBN13
- 9781523086610
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 4,4 von 5 Sternen
- Beschreibung
- "An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships"-- Provided by publisher