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How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.
Buchkauf
The 1% Windfall, Rosemary Varley, Mohammed Rafiq
- Sprache
- Erscheinungsdatum
- 2010
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- The 1% Windfall
- Sprache
- Englisch
- Autor*innen
- Rosemary Varley, Mohammed Rafiq
- Erscheinungsdatum
- 2010
- Einband
- Hardcover
- Seitenzahl
- 224
- ISBN10
- 0061684325
- ISBN13
- 9780061684326
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Lebenshilfe, Finanzen, Unternehmertum
- Bewertung
- 3,95 von 5 Sternen
- Beschreibung
- How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.