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"Provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group."--Provided by publisher.
Buchkauf
Sport Business Analytics, C. Keith Harrison, Scott Bukstein
- Sprache
- Erscheinungsdatum
- 2017
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Sport Business Analytics
- Sprache
- Englisch
- Autor*innen
- C. Keith Harrison, Scott Bukstein
- Verlag
- CRC Press
- Erscheinungsdatum
- 2017
- Einband
- Hardcover
- Seitenzahl
- 236
- ISBN10
- 1498761267
- ISBN13
- 9781498761260
- Reihe
- Schlagwörter
- Sachbücher, Sport, Sport & Outdoor
- Bewertung
- 5 von 5 Sternen
- Beschreibung
- "Provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group."--Provided by publisher.