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- 640 Seiten
- 23 Lesestunden
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Designed for introductory courses in business, this book takes an integrative approach going beyond simply presenting management, marketing, finance and accounting. It introduces an integrated business model which is used to illustrate how the many functions of business interact.
Buchkauf
Business : An Integrative Framework, Fred L. Fry, Charles R. Stoner, Richard E. Hattwick
- Sprache
- Erscheinungsdatum
- 1998
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- (Hardcover)
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- Titel
- Business : An Integrative Framework
- Sprache
- Englisch
- Autor*innen
- Fred L. Fry, Charles R. Stoner, Richard E. Hattwick
- Verlag
- Irwin, McGraw-Hill
- Erscheinungsdatum
- 1998
- Einband
- Hardcover
- Seitenzahl
- 640
- ISBN10
- 0256236127
- ISBN13
- 9780256236125
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Marketing & PR
- Beschreibung
- Designed for introductory courses in business, this book takes an integrative approach going beyond simply presenting management, marketing, finance and accounting. It introduces an integrated business model which is used to illustrate how the many functions of business interact.