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In "What Works," economic expert Hamish McRae explores successful businesses and initiatives through diverse case studies, from Ikea to Mumbai's slums. He emphasizes key ingredients for success, like mission and market sensitivity, while distinguishing lasting ideas from fleeting trends. The book offers valuable insights for ambitious readers.
Buchkauf
What Works, Hamish McRae
- Sprache
- Erscheinungsdatum
- 2011
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- (Paperback)
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- Titel
- What Works
- Sprache
- Englisch
- Autor*innen
- Hamish McRae
- Erscheinungsdatum
- 2011
- Einband
- Paperback
- Seitenzahl
- 356
- ISBN13
- 9780007203789
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,45 von 5 Sternen
- Beschreibung
- In "What Works," economic expert Hamish McRae explores successful businesses and initiatives through diverse case studies, from Ikea to Mumbai's slums. He emphasizes key ingredients for success, like mission and market sensitivity, while distinguishing lasting ideas from fleeting trends. The book offers valuable insights for ambitious readers.