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""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking."" -- placebrands.net
Buchkauf
Global Brand Strategy, Sicco Van Gelder
- Sprache
- Erscheinungsdatum
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Global Brand Strategy
- Untertitel
- Unlocking Branding Potential Across Countries, Cultures & Markets
- Sprache
- Englisch
- Autor*innen
- Sicco Van Gelder
- Verlag
- Kogan Page
- Erscheinungsdatum
- 2005
- Einband
- Paperback
- ISBN10
- 074944469X
- ISBN13
- 9780749444693
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 2,8 von 5 Sternen
- Beschreibung
- ""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking."" -- placebrands.net